In a nation low in uncertainty avoidance, the primary task of the marketer is to make the unfamiliar seem familiar.

Name: In a nation low in uncertainty avoidance, the primary task of the marketer is to make the unfamiliar seem familiar.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In a nation low in uncertainty avoidance, people are more comfortable with ambiguity and the unfamiliar, so the marketer's task is more about innovation and differentiation rather than making the unfamiliar seem familiar.

In a Nation Low in Uncertainty Avoidance, the Primary Task