Culture guides consumers in deciding the appropriate actions in various consumer situations.

Question

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Culture plays a significant role in shaping consumer behavior and decision-making. It sets norms, values, and beliefs that guide consumers in making appropriate decisions in different situations. For example, cultural values might influence a consumer to buy a product from a particular brand or company because of their beliefs about the product's quality or reputation. Culture also influences consumer behavior regarding gift-giving, negotiation, and communication with salespeople.

Culture Guides Consumers in Deciding the Appropriate Actions in Various