The natives of Midland, a country in southern Europe, believe that their wine is better than the wine produced elsewhere in the world. This is an example of _____.

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The belief that one's own culture, products, and values are superior to those of other cultures is known as ethnocentrism. In this case, the natives of Midland believe that their wine is superior to the wine produced elsewhere, which is an example of consumer ethnocentrism.

The Natives of Midland, a Country in Southern Europe, Believe