Nations that are high in _____ are most likely to be slower to adopt product or react to novel price promotions.

Question

Quizplus · Accepted Answer

Uncertainty avoidance is the degree to which a society tolerates and embraces uncertainty and ambiguity. Societies high in uncertainty avoidance tend to be slower to adopt new products or react to novel price promotions because they prefer to stick with what is known and familiar. They may also be more risk-averse, which can lead to a greater aversion to new or untested products.

Nations That Are High in _____ Are Most Likely to Be