Which of the following statements is true of microcultures?
A) The differences between societal expectations of men and women vary less in Eastern cultures.
B) Even a small group is substantially significant in terms of the potential influence on consumer behavior.
C) One person can belong to only one microculture at a time and cannot enjoy the benefits of other cultures.
D) Microcultures are arbitrary in nature and hence, do not bring any role expectations for their members.

Question

Quizplus · Accepted Answer

Microcultures refer to small groups or subcultures within a larger culture that share unique values, beliefs, and behaviors. Even a small group can have a significant influence on consumer behavior. For example, a group of vegan consumers may have unique dietary needs and preferences that differ from the larger culture, which can influence their purchase decisions. Therefore, option B is correct. Option A is incorrect as it makes a generalization about Eastern cultures, which may not be true for all societies within the region. Option C is incorrect as people can belong to multiple microcultures simultaneously. Option D is incorrect as microcultures typically have specific role expectations for their members.

Which of the Following Statements Is True of Microcultures