Which of the following statements is true of the microcultures around the world?
A) Street microcultures exist only in the United States due to large-scale immigration.
B) Marketers need to ignore the effects of microculture when making marketing strategies.
C) Firms need to account for the pervasiveness of microcultures when marketing products.
D) Microcultures do not have any potential influence on consumer behavior.

Question

Quizplus · Accepted Answer

Firms do need to account for the pervasiveness of microcultures when marketing products. Each microculture may have unique needs, preferences, and attitudes towards certain products or marketing messages, and ignoring these differences can result in unsuccessful marketing strategies. It is important for marketers to understand and appeal to the unique characteristics of each microculture.

Which of the Following Statements Is True of the Microcultures