Which of the following statements is true of microcultural roles and values?
A) Microculture membership prevents any changes that may influence the value of things.
B) Consumers cannot switch their loyalty from one microculture to another after choosing a side.
C) Consumers often choose membership in microcultures to distinguish themselves from others.
D) Microcultural roles are arbitrarily defined and cannot provide significant information on consumer behavior.

Question

Quizplus · Accepted Answer

Consumers often choose membership in microcultures to distinguish themselves from others. Microcultures can be based on shared interests, hobbies, lifestyles, and values, and individuals may join them to express their uniqueness and distinguish themselves from others. This can lead to the adoption of microcultural roles and values that are different from the dominant culture and can influence consumer behavior. The other options are incorrect as they do not accurately reflect the nature and impact of microcultural roles and values.

Which of the Following Statements Is True of Microcultural Roles