_____ is a personality trait that represents how sensitive a consumer is to immediate rewards.
A) Affective quality
B) Seasonality
C) Neuroticism
D) Impulsivity

Question

Quizplus · Accepted Answer

Impulsivity is the personality trait that reflects a person's tendency to act on immediate impulses or desires rather than considering the long-term consequences. Consumers who score high on impulsivity are more likely to make impulsive purchases and choose immediate rewards over delayed gratification.

_____ Is a Personality Trait That Represents How Sensitive a Consumer