A high degree of crowding produces the most positive outcomes in terms of shopping affect, purchase behavior, consumer satisfaction, and shopping value.

Question

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Crowding can lead to negative outcomes such as a feeling of being rushed, an inability to navigate through the store, or a lack of privacy, resulting in decreased shopping affect, satisfaction, and value. It can also lead to a decrease in purchase behavior as the customer may feel overwhelmed or uncomfortable.

A High Degree of Crowding Produces the Most Positive Outcomes