Which of the following retail approaches is aimed at encouraging impulse purchases?
A) Merchandising complementary products together
B) Creating a functional atmosphere
C) Airing advertisements based on seasonal patterns
D) Playing the latest pop song in the store

Question

Quizplus · Accepted Answer

Merchandising complementary products together is aimed at encouraging impulse purchases by making it easier for customers to see and pick up complementary items while they are shopping. For example, placing chips and dip together or putting shampoo and conditioner on the same shelf can encourage customers to purchase both items at once.

B, C, and D are not necessarily aimed at encouraging impulse purchases. Creating a functional atmosphere is aimed at making it easier for customers to find and purchase what they need, rather than encouraging additional or impulsive purchases. Airing advertisements based on seasonal patterns and playing the latest pop song in the store are both aimed at attracting customers to the store or certain products, but not necessarily encouraging impulsive purchases.

Which of the Following Retail Approaches Is Aimed at Encouraging