The term _____ refers to the retail positioning that emphasizes a unique environment, exciting décor, friendly employees, and the feelings experienced in a retail place.
A) temporal factor
B) affective quality
C) functional quality
D) ecological factor

Question

Quizplus · Accepted Answer

Affective quality refers to the emotional and psychological impact of a retail environment on the customers. It includes factors such as store design, ambiance, staff behavior, and other sensory elements that influence the customer experience. Affective quality is focused on creating a positive emotional response in the customer, which can lead to improved satisfaction, loyalty, and overall sales. The other options, temporal, functional, and ecological factors, relate to other aspects of a retail environment such as location, product quality, and sustainability.

The Term _____ Refers to the Retail Positioning That Emphasizes