John is generally thrifty and believes in spending wisely. However, after a bad day at work, John went shopping and ended up buying and spending much more than what he usually does. The antecedent condition that is most likely accountable for John's increased volume of purchase and spending is _____.
A) buying power
B) budgeting
C) mood
D) orientation

Question

Quizplus · Accepted Answer

John's mood, which was negatively affected by a bad day at work, is the most likely antecedent condition that led to his increased spending. This highlights the role of emotional factors in consumer behavior. The other options, such as buying power, budgeting, and orientation, are unlikely to be the main determinants of his behavior in this case.

John Is Generally Thrifty and Believes in Spending Wisely