The products of Kyra, a retail chain store, are targeted toward working women. The store offers trendy clothing and accessories. Every Kyra store is designed in a distinctive style to project a unique impression. Kyra's goal is to create an emotionally rewarding experience for women and to provide high hedonic shopping value. The positioning of Kyra stores emphasizes the _____ of shopping.
A) temporal factor
B) ecological factor
C) functional quality
D) affective quality

Question

Quizplus · Accepted Answer

The positioning of Kyra stores emphasizes the affective quality of shopping, which relates to the emotional and psychological benefits that customers derive from shopping. Kyra aims to create an emotionally rewarding experience for women and provide high hedonic shopping value, which suggests that the focus is on creating a positive emotional experience for shoppers. The other options, such as temporal factors (e.g., time-related issues) or functional quality (e.g., the practicality of products) are not as relevant to Kyra's positioning strategy.

The Products of Kyra, a Retail Chain Store, Are Targeted