_____ refers to the retail positioning that emphasizes tangible things like a wide selection of goods, low prices, guarantees, and knowledgeable employees.
A) State orientation
B) Affective quality
C) Functional quality
D) Action orientation

Question

Quizplus · Accepted Answer

Functional quality emphasizes attributes that are more tangible and performance-based, such as a wide selection of goods, low prices, guarantees, and knowledgeable employees. State orientation and affective quality are more focused on the emotional or experiential aspects of a retail positioning strategy, while action orientation is a more general term not specifically related to retail positioning.

_____ Refers to the Retail Positioning That Emphasizes Tangible Things