_____ is the overall subjective worth of a shopping activity considering all associated costs and benefits.
A) Affective quality
B) Personal shopping value
C) Atmospherics
D) Retail personality

Question

Quizplus · Accepted Answer

Personal shopping value encompasses all the costs and benefits associated with a shopping activity, including functional and emotional benefits, monetary and non-monetary costs, and any other individual factors that affect one's subjective evaluation of the shopping experience. Affective quality refers to the emotional component of the shopping experience, atmospherics refers to the physical environment of the store, and retail personality relates to the brand image and reputation of the retailer.

_____ Is the Overall Subjective Worth of a Shopping Activity