Which of the following represents the worth of an activity because the time spent doing the activity itself is personally gratifying?
A) Hedonic shopping value
B) Acquisition shopping value
C) Utilitarian shopping value
D) Unplanned shopping value

Question

Quizplus · Accepted Answer

Hedonic shopping value is the worth of an activity because the time spent doing the activity itself is personally gratifying. This is different from acquisition shopping value, which represents the worth of an activity because of the outcome or product obtained, and utilitarian shopping value, which represents the worth of an activity because of its usefulness or practicality. Unplanned shopping value refers to the value a shopper derives from making unplanned purchases.

Which of the Following Represents the Worth of an Activity