Nancy went to a home store with the intention of purchasing a sprinkler system. However, she left the store without buying the system because she felt that the salesperson did not give her proper attention and did not answer her questions satisfactorily. This is an example of a _____ altering a consumer's perception of value.
A) product influence
B) situational influence
C) cultural influence
D) brand influence

Question

Quizplus · Accepted Answer

The situational influence of Nancy feeling that the salesperson did not give her proper attention and did not answer her questions satisfactorily altered her perception of value and ultimately led her to not purchase the sprinkler system. The other influences listed (product, cultural, and brand) were not significant factors in this situation.

Nancy Went to a Home Store with the Intention of Purchasing