The way a store is defined in the mind of a shopper based on the combination of functional and affective qualities is known as _____.
A) antecedent condition
B) temporal factor
C) retail personality
D) ecological factor

Question

Quizplus · Accepted Answer

Retail personality is the way a store is perceived by shoppers based on both functional aspects, such as merchandise selection and store layout, and affective qualities, such as the store's ambiance and overall shopping experience. Antecedent conditions are external factors that influence a shopper's behavior, temporal factors relate to time-related elements, and ecological factors refer to physical surroundings.

The Way a Store Is Defined in the Mind of a Shopper