_____ refers to ad buys that include a schedule that runs the advertisement primarily at times when customers will be most receptive to the message.
A) Crowding
B) Advertiming
C) Outshopping
D) Seasonality

Question

Quizplus · Accepted Answer

Advertiming refers to strategically scheduling ad buys during times when the target audience is most likely to be receptive to the message. By timing ads to coincide with peak shopping times, for example, advertisers can increase the likelihood of reaching and engaging potential customers. Crowding refers to a situation in which too many ads are competing for attention, while outshopping and seasonality are unrelated terms.

_____ Refers to Ad Buys That Include a Schedule That