The management of Saga, a newly opened upscale clothing store, intends to position Saga as a premium and exclusive store. Which of the following, when implemented, is most likely to convey the perception of an upscale store to consumers?

Question

Quizplus · Accepted Answer

Using a predominantly blue background for product display is most likely to convey the perception of an upscale store to consumers. Blue is often associated with trust, reliability, and professionalism, which are qualities that are desirable in an upscale store. The other options do not necessarily convey the perception of an upscale store. Direct fluorescent lighting is often associated with low-end or discount stores, pop music may be perceived as trendy or casual, and using large numerals can be seen as cheap or unsophisticated.

The Management of Saga, a Newly Opened Upscale Clothing Store