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Lori Prefers to Purchase Cosmetics at Self-Service Drug Stores

Question 47

Multiple Choice
Lori prefers to purchase cosmetics at self-service drug stores. The saleswomen at cosmetic counters in department stores intimidate her because she thinks they are prettier than her. This self-evaluation conducted by Lori is an example of _____.

Lori prefers to purchase cosmetics at self-service drug stores. The saleswomen at cosmetic counters in department stores intimidate her because she thinks they are prettier than her. This self-evaluation conducted by Lori is an example of _____.


A) action orientation
B) social comparison
C) consumer self-regulation
D) congruity

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