In consumer behavior (CB), the term _____ refers to the emotional nature of an environment or to the feelings created by the total aura of physical attributes that comprise the physical environment.
A) seasonality
B) atmospherics
C) antecedent condition
D) temporal factor

Question

Quizplus · Accepted Answer

Atmospherics refer to the emotional nature of an environment or the feelings created by the physical attributes that make up the physical environment. Seasonality refers to changes in consumer behavior during different times of the year. Antecedent condition refers to the situational factors that influence consumer behavior, and temporal factors refer to the time-related influences on consumer behavior.

In Consumer Behavior (CB), the Term _____ Refers to the Emotional