The term _____ refers to the physical environment in which consumer services are performed.
A) servicescape
B) touchpoint
C) service encounter
D) ecological factor

Question

Quizplus · Accepted Answer

Servicescape refers to the physical environment, including the surroundings, layout, and design of a place where services are provided. This includes factors such as lighting, temperature, music, and smell that impact a customer's experience.

The Term _____ Refers to the Physical Environment in Which