Soft music and dim lighting in a restaurant generally lead consumers to slow down, stay in the restaurant for a longer time, and buy more drinks and dessert. In this case, the tendency of the diners to spend more time and money can be best explained by the _____.
A) rational decision-making perspective
B) experiential decision-making perspective
C) attribute-based decision-making perspective
D) behavioral influence decision-making perspective

Question

Quizplus · Accepted Answer

The behavioral influence decision-making perspective explains how external factors such as environment, music, and lighting can influence consumer behavior and decision-making. In this case, the soft music and dim lighting are influencing diners to stay longer and spend more money on drinks and dessert.

Soft Music and Dim Lighting in a Restaurant Generally Lead