Which of the following statements is true of consumer decision making?
A) Consumers do not engage in decision-making processes in pursuit of hedonic value.
B) Consumers invariably complete the decision-making process once they start evaluating alternatives.
C) Consumer decision-making processes are independent of value perceptions.
D) Consumer decision-making processes do not always involve a tangible product.

Question

Quizplus · Accepted Answer

Consumer decision-making processes do not always involve a tangible product. They can also involve intangible services, experiences, or ideas.

Which of the Following Statements Is True of Consumer Decision