Which of the following is true of noncompensatory rules?
A) Products with poor performance on one attribute compensate for it by good performance on another attribute.
B) Any option that does not meet the specifications of consumers is eliminated from consideration.
C) Noncompensatory rules are used to understand the attributes that guide preferences by having consumers compare products across levels of evaluative criteria.
D) Consumers usually do not use noncompensatory rules to choose products.

Question

Quizplus · Accepted Answer

Noncompensatory rules eliminate options that do not meet certain criteria or specifications, regardless of their performance on other attributes. Consumers use these rules to simplify decision-making and reduce the cognitive load of evaluating multiple options across multiple dimensions. Option A describes compensatory decision-making, where poor performance on one attribute can be offset by good performance on another. Option C describes the process of evaluating products across multiple dimensions, but does not specifically address noncompensatory rules. Option D is incorrect, as noncompensatory rules are commonly used by consumers in decision-making.

Which of the Following Is True of Noncompensatory Rules