Henry wanted to buy a sectional sofa with in-built recliners. He extensively researched sofas and consulted his friends before buying one. While making his final decision, he focused on features such as size, fabric, cushions, and padding and ignored irrelevant information such as popularity and decorative accessories. Which of the following factors enabled Henry to discount irrelevant information?
A) Online social network
B) Marketing communication
C) Peer influence
D) Product knowledge

Question

Quizplus · Accepted Answer

Product knowledge allowed Henry to focus on relevant features of the sofa and ignore irrelevant information like popularity and decorative accessories.

Henry Wanted to Buy a Sectional Sofa with In-Built Recliners