Marketers use _____ to assess consumers' choice criteria.
A) affect-based evaluation
B) just noticeable difference
C) conjoint analysis
D) attribute correlation

Question

Quizplus · Accepted Answer

Conjoint analysis is a commonly used technique in marketing research that helps identify the most important features of a given product or service. This analysis allows marketers to determine which attributes drive consumer purchasing decisions and how much each attribute contributes to the overall preference of a product or service. By using this approach, marketers can create new products or modify existing ones based on consumer preferences and increase overall sales.

Marketers Use _____ to Assess Consumers' Choice Criteria