Which of the following statements is true of the perceptual attributes of a product?
A) They refer to the post-purchase performance of a product.
B) They are not readily apparent or visible.
C) They can be evaluated prior to actual purchase.
D) They are referred to as experience qualities.

Question

Quizplus · Accepted Answer

Perceptual attributes of a product can be evaluated prior to actual purchase. These attributes include qualities like taste, scent, and texture that can be evaluated through sampling or testing before making a purchase decision.

Which of the Following Statements Is True of the Perceptual