An amusement park was recently inaugurated in a city. All the customers who visited the park during the first few days were sent a feedback form via email to rate their overall satisfaction. The customers were provided four answer options to choose from in the feedback form: completely dissatisfied, dissatisfied, satisfied, or completely satisfied. This scale is an example of a(n) _____.

Question

Quizplus · Accepted Answer

The scale used in the feedback form is a direct measure, as it asks customers to rate their overall satisfaction with the park on a specific scale.

An Amusement Park Was Recently Inaugurated in a City