Consumer satisfaction is important because:
A) it is an effect of confirmatory bias.
B) it creates strong behavioral motivations.
C) it is a pre-consumption phenomenon.
D) it correlates with repeat purchases.

Question

Quizplus · Accepted Answer

Consumer satisfaction correlates positively with repeat purchases, which directly impacts a company's revenue and profitability. Therefore, it is crucial for companies to prioritize and measure customer satisfaction in order to retain customers and generate positive word-of-mouth advertising.

Consumer Satisfaction Is Important Because