Consumers are about twice as likely to spread positive as negative word-of-mouth (WOM).

Name: Consumers are about twice as likely to spread positive as negative word-of-mouth (WOM).
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Consumers are more likely to share negative experiences than positive ones. Negative experiences tend to evoke stronger emotions, making people more likely to talk about them. Positive experiences are shared as well, but the impact of negative word-of-mouth is generally stronger and spreads more quickly.

Consumers Are About Twice as Likely to Spread Positive as Negative