Which of the following occurs when a consumer actively seeks out someone to share an opinion with regarding a negative consumption event?
A) Disconfirming behavior
B) Switching behavior
C) Complaining behavior
D) Satisficing behavior

Question

Quizplus · Accepted Answer

Complaining behavior is when a consumer seeks out someone to share their negative consumption experience with. This can be a way for the consumer to vent their frustration and seek resolution or compensation from the company. Disconfirming behavior refers to when a consumer ignores or dismisses information that contradicts their beliefs or expectations. Switching behavior refers to when a consumer stops purchasing from one brand in favor of another. Satisficing behavior refers to when a consumer settles for a product or brand that meets their minimum requirements, rather than seeking out the best option.

Which of the Following Occurs When a Consumer Actively Seeks