_____ results from a cognitive comparison between a consumer's expectations and the consumer's actual performance perception.
A) Disconfirmation
B) Attribution
C) Disintegration
D) Consumer inertia

Question

Quizplus · Accepted Answer

Disconfirmation results when a consumer's expectations do not match their actual perceptions of a product or service. This can lead to either positive (if the expectations are exceeded) or negative (if the expectations are not met) disconfirmation. Attribution refers to the reasoning a consumer uses to explain a particular outcome or experience. Disintegration and consumer inertia are not directly related to this concept.

_____ Results from a Cognitive Comparison Between a Consumer's Expectations