Negative word-of-mouth (negative WOM) is said to occur when:
A) consumers feels disgusted with a company and switch to another company.
B) consumers pass on unfavorable information about a company from one to another.
C) consumers lodge complaints in company websites after having negative product experiences.
D) consumers change a pattern of behavior when a stronger force motivates them to change.

Question

Quizplus · Accepted Answer

Negative word-of-mouth occurs when consumers pass on unfavorable information about a company from one to another. This can happen through various channels like social media, in-person conversations, and online reviews.

Negative Word-Of-Mouth (Negative WOM) Is Said to Occur When