_____ refer to societal and professional standards of right and fair practices that are expected of marketing managers as they develop and implement marketing strategies.
A) Marketing tactics
B) Marketing ethics
C) Marketing concepts
D) Strategic objectives

Question

Quizplus · Accepted Answer

Marketing ethics are the societal and professional standards of right and fair practices that are expected of marketing managers as they develop and implement marketing strategies. Marketing tactics refer to specific actions taken to achieve marketing objectives, marketing concepts refer to the fundamental principles that guide marketing strategy, and strategic objectives refer to the goals a company aims to achieve through its marketing efforts.

_____ Refer to Societal and Professional Standards of Right and Fair