The marketing manager of a packaged goods company was asked to meet with the organization's research and development department to explain why the company needed to change its product naming conventions. What interpersonal role would the marketing manager take on in this situation?
A)liaison
B)disseminator
C)figurehead
D)resource allocator

Question

The marketing manager of a packaged goods company was asked to meet with the organization's research and development department to explain why the company needed to change its product naming conventions. What interpersonal role would the marketing manager take on in this situation?
A)liaison  
B)disseminator  
C)figurehead  
D)resource allocator

Quizplus · Accepted Answer

As a liaison, the marketing manager will act as a bridge between the marketing department and the research and development department. The marketing manager will facilitate communication between the two departments and ensure that they understand each other's needs and requirements.

The Marketing Manager of a Packaged Goods Company Was Asked