Narrative 1-4
In 2014,Coca-Cola and PepsiCo launched two mid-calorie sodas,Coca-Cola Life and Pepsi Next (in Canada),banking on the health-conscious trend. Health-conscious consumers rejected the drinks en masse since one serving of the new drinks contains about a day's worth of sugar for women.
-Refer to Narrative 1-4. Which level of management at each company was responsible for determining that the soda should be added to the product line?
A)middle management
B)team leaders
C)product supervisors
D)top management

Question

Narrative 1-4
In 2014,Coca-Cola and PepsiCo launched two mid-calorie sodas,Coca-Cola Life and Pepsi Next (in Canada),banking on the health-conscious trend. Health-conscious consumers rejected the drinks en masse since one serving of the new drinks contains about a day's worth of sugar for women.
-Refer to Narrative 1-4. Which level of management at each company was responsible for determining that the soda should be added to the product line?
A)middle management  
B)team leaders  
C)product supervisors  
D)top management

Quizplus · Accepted Answer

Top management is responsible for making strategic decisions related to adding or removing products from the product line.

Narrative 1-4 in 2014,Coca-Cola and PepsiCo Launched Two Mid-Calorie Sodas,Coca-Cola Life and Life