Narrative 1-4
In 2014,Coca-Cola and PepsiCo launched two mid-calorie sodas,Coca-Cola Life and Pepsi Next (in Canada),banking on the health-conscious trend. Health-conscious consumers rejected the drinks en masse since one serving of the new drinks contains about a day's worth of sugar for women.
-Refer to Narrative 1-4. Which word best describes the product introductions,given that the objective of both soft-drink manufacturers was to increase their market share?
A)synergistic
B)empathetic
C)inefficient
D)autonomous

Question

Narrative 1-4
In 2014,Coca-Cola and PepsiCo launched two mid-calorie sodas,Coca-Cola Life and Pepsi Next (in Canada),banking on the health-conscious trend. Health-conscious consumers rejected the drinks en masse since one serving of the new drinks contains about a day's worth of sugar for women.
-Refer to Narrative 1-4. Which word best describes the product introductions,given that the objective of both soft-drink manufacturers was to increase their market share?
A)synergistic  
B)empathetic  
C)inefficient  
D)autonomous

Quizplus · Accepted Answer

The word "inefficient" best describes the product introductions because despite the objective to increase market share, the launches of Coca-Cola Life and Pepsi Next were ultimately unsuccessful due to consumers rejecting them en masse.

Narrative 1-4 in 2014,Coca-Cola and PepsiCo Launched Two Mid-Calorie Sodas,Coca-Cola Life and Life