Narrative 1-4
In 2014,Coca-Cola and PepsiCo launched two mid-calorie sodas,Coca-Cola Life and Pepsi Next (in Canada),banking on the health-conscious trend. Health-conscious consumers rejected the drinks en masse since one serving of the new drinks contains about a day's worth of sugar for women.
-Refer to Narrative 1-4. Which of Mintzberg's managerial roles would have been used to determine that a potential market niche existed for a lower-sugar cola?
A)the managerial role
B)the informational role
C)the decisional role
D)the organizational role

Question

Narrative 1-4
In 2014,Coca-Cola and PepsiCo launched two mid-calorie sodas,Coca-Cola Life and Pepsi Next (in Canada),banking on the health-conscious trend. Health-conscious consumers rejected the drinks en masse since one serving of the new drinks contains about a day's worth of sugar for women.
-Refer to Narrative 1-4. Which of Mintzberg's managerial roles would have been used to determine that a potential market niche existed for a lower-sugar cola?
A)the managerial role  
B)the informational role  
C)the decisional role  
D)the organizational role

Quizplus · Accepted Answer

Mintzberg's informational role involves collecting, analyzing, and sharing information to assess the organization's environment and identify potential opportunities and threats. In this case, the manager would have collected information on the health-conscious trend and the demand for lower-sugar drinks to determine the potential market niche for a lower-sugar cola.

Narrative 1-4 in 2014,Coca-Cola and PepsiCo Launched Two Mid-Calorie Sodas,Coca-Cola Life and Life