Scenario 2-1
Two home builders are building homes in nearby subdivisions. One is offering 2,500 square foot homes with two-acre yards. The other is offering a similar size of house with quarter-acre yards. The builder offering the smaller lots cannot keep up with demand. The builder offering the larger lots has several unsold houses.
-Refer to Scenario 2-1. What did the builder with the smaller lots most likely do to determine what home buyers desired?

Question

Quizplus · Accepted Answer

The builder with the smaller lots most likely engaged in proactive customer monitoring to determine what home buyers desired. This means that they actively sought feedback and input from potential customers, and used that information to shape their offerings. The fact that they were able to keep up with demand suggests that they were successful in meeting customer needs and preferences.

Scenario 2-1 Two Home Builders Are Building Homes in Nearby Subdivisions. One