Thomas is preparing for a meeting with one of his two largest customers. Understanding their needs will help Thomas develop a strategy to lobby the government to make changes to regulations affecting the import of his products even though this action could harm the relationship with smaller customers. What does this scenario exemplify?

Question

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This scenario exemplifies "buyer dependence," as Thomas is focusing on the needs of his largest customers to influence government regulations, indicating a reliance on these key customers for his business success.

Thomas Is Preparing for a Meeting with One of His