Which tactic involves an advocacy group actively trying to convince consumers NOTto purchase a company's products or services?

Question

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A boycott is a tactic used by advocacy groups to actively encourage consumers to refrain from purchasing a company's products or services in order to provoke change or draw attention to a particular issue. Lobbying involves attempting to influence government officials or policy-making, public communications involves disseminating information to the public, and media advocacy involves using media outlets to bring attention to a particular issue through coverage and messaging.

Which Tactic Involves an Advocacy Group Actively Trying to Convince