Narrative 3-1
IBM has a long-standing "Reinventing Education" program,which involves intensive research into how educational institutions can use the fruits of new technologies to transform what they do and thereby improve education. In the process,the program is helping to shape a market of significant interest to IBM. IBM views the program as an investment rather than as a charitable contribution.
-Refer to Narrative 3-1. Which type of strategy is IBM using to show its social responsibility?
A)proactive
B)accommodative
C)predictive
D)defensive

Question

Narrative 3-1
IBM has a long-standing "Reinventing Education" program,which involves intensive research into how educational institutions can use the fruits of new technologies to transform what they do and thereby improve education. In the process,the program is helping to shape a market of significant interest to IBM. IBM views the program as an investment rather than as a charitable contribution.
-Refer to Narrative 3-1. Which type of strategy is IBM using to show its social responsibility?
A)proactive  
B)accommodative  
C)predictive  
D)defensive

Quizplus · Accepted Answer

IBM's "Reinventing Education" program is a proactive strategy that involves investing in research to improve education while also shaping a market of significant interest to IBM. This shows IBM's social responsibility by taking a proactive approach rather than simply reacting to societal demands or engaging in charitable contributions.

Narrative 3-1 IBM Has a Long-Standing "Reinventing Education" Program,which Involves Intensive Research