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Narrative 3-1 IBM Has a Long-Standing "Reinventing Education" Program,which Involves Intensive Research

Question 96

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Narrative 3-1
IBM has a long-standing "Reinventing Education" program,which involves intensive research into how educational institutions can use the fruits of new technologies to transform what they do and thereby improve education. In the process,the program is helping to shape a market of significant interest to IBM. IBM views the program as an investment rather than as a charitable contribution.
-A small manufacturer of scented candles has asked if acting socially responsible would increase its profitability. Which of the following is the most correct response?


A) Yes. Look at the examples of Starbucks Coffee and Ben & Jerry's. 
B) Yes. There is strong evidence of a positive relationship between social responsibility and economic performance. 
C) No. Stakeholders do not support social responsibility if it lowers profits. 
D) No. There is no guarantee that profitability results from social responsibility.

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