An Australian manufacturer of skis and snowboards wants to increase awareness of its brand in the Canadian market. A plan to accomplish this objective might be to host a series of skiing and snowboarding competitions in the Canadian Rockies to raise brand awareness. What type of plan is this?
A)contingency
B)single-use
C)visionary
D)tactical

Question

An Australian manufacturer of skis and snowboards wants to increase awareness of its brand in the Canadian market. A plan to accomplish this objective might be to host a series of skiing and snowboarding competitions in the Canadian Rockies to raise brand awareness. What type of plan is this?
A)contingency  
B)single-use  
C)visionary  
D)tactical

Quizplus · Accepted Answer

This is a tactical plan as it outlines a specific action (hosting skiing and snowboarding competitions) to achieve a particular objective (increasing brand awareness).

An Australian Manufacturer of Skis and Snowboards Wants to Increase