When making travel plans,many tourists select Thomas Cook because they perceive the tour company as being superior to all others. No other tour service can duplicate the customer service and satisfaction that Thomas Cook has provided over its years of operation. What type of resources has Thomas Cook apparently used to create a sustainable competitive advantage?

Question

Quizplus · Accepted Answer

Thomas Cook has apparently used nonsubstitutable resources to create a sustainable competitive advantage. The customer service and satisfaction that it has provided over its years of operation cannot be readily replicated or replaced by other tour companies, making it nonsubstitutable.

When Making Travel Plans,many Tourists Select Thomas Cook Because They