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UBC Student Ann Makosinski Has Developed a Coffee Mug That

Question 4

Multiple Choice

UBC student Ann Makosinski has developed a coffee mug that generates electricity to charge a cell phone. She has filed a patent for the device. What does she have from the patent on the coffee mug?


A) sustainable competitive advantage  
B) aggregate marketing strategy  
C) reliable differentiation  
D) strategic stance

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