In an attempt to minimize its expenses,Toyota Canada discontinued the Scion brand in 2016. Which type of grand strategy was Toyota using?

Question

Quizplus · Accepted Answer

Retrenchment is a type of grand strategy in which a company reduces its expenses and operations to become more efficient and profitable. By discontinuing the Scion brand, Toyota Canada was reducing its expenses by eliminating a brand that was not performing well in the market. Therefore, the best choice is A) retrenchment.

In an Attempt to Minimize Its Expenses,Toyota Canada Discontinued the Scion