Specialized Bicycle Components introduced the first major-production mountain bike in 1980. Specialized bikes have a large share of a fast-growing market. According to the BCG matrix,what would the company Specialized Bicycle Components be classified as?

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According to the BCG matrix, stars have a high market share in a high-growth market. As Specialized bikes have a large share of a fast-growing market, it would be classified as a star.

Specialized Bicycle Components Introduced the First Major-Production Mountain Bike in 1980